Inclusive Branding: The Why and How of a Holistic Approach to Brands Klaus Schmidt

ISBN: 9781280456381

Published: December 13th 2012

ebook

210 pages


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Inclusive Branding: The Why and How of a Holistic Approach to Brands  by  Klaus Schmidt

Inclusive Branding: The Why and How of a Holistic Approach to Brands by Klaus Schmidt
December 13th 2012 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 210 pages | ISBN: 9781280456381 | 10.15 Mb

This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It explains this holistic orMoreThis text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It explains this holistic or inclusive approach to brand identity and provides practical tools to implement it.

It also includes case studies developed by leading brand managers.



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